THE FIVE GOLDEN RULES FOR SUCCESS
At the tender age of eleven, I was asked to sell a household sponges to help to raise money to build a hall for my scout troop. The scoutmaster, a wise old man, divulged a secret to me; I called it the law of consequence. I have lived by this law and I guarantee that anyone who practices it must eventually succeed. I give you this law exactly as I received it - 'Success is a game - the more times you play the more times you win. And the more times you win the more success - fully you'll play'
Let's apply this rule to Networking-
'The consequences of asking more people to join you is that more people will join you - the more times you ask them to join you, the better you become at asking.' In other words, you need to ask lots of people to join you.
Rule #1. See More People
This is the most important rule. Talk to anyone who will stand still long enough to listen to you. Don't become a prospecting snob or a card shuffler who tries to psych good prospects out of the deck. If you find yourself looking through your prospect list and saying, "...they're too old..too young...too smart...too remote...too poor..." etc, then you're heading down a track that leads to failure. In the early stages of building your business you need to talk to everyone because you need the practice. When you talk to everyone about your business, the law of average proves that you will be successful, it's just a matter of how successful. There is no problem that you'll ever have in business that can';t be solved by increased activity. If you feel depressed about where your life is going, simply double your number of presentation. If your business isn't building as quickly as you want, increase your output. Increased activity is a cure-all for most of the worries you'll ever have. Talk to everyone. That's the first rule.
Rule #2. See More People
Keep calling people. You can be the best presenter in town but if you don't see enough prospects, you're out of business. You can be an excellent dresser and have a great personality, but without a significant volume of presentations, you'll only ever be average. Talk to everyone.
Rule #3. See More People
Many networkers just bumble along in the business and never reach their potential. They think it's because of the prospects they didn't convince. But that's not true - it's because of the prospects didn't see.
Continually tell your story. If you only obeyed these first three rules, you'd become an outrageous success.
Rule #4. Use the Law of Averages
The Law of Averages governs the success of every activity in life. it means that if you do the same thing the same way over and over again, under the same circumstances, it will produce a set of results that will always remain constant.
For example, in the insurance business I discovered an average of 1:56. This meant that if I went into the streets and asked a negative question like - "You don't want to buy any life insurance, do you?" - one person in 56 answered 'yes'! This meant that if I asked this question 168 times a day, I'd make 3 sales a day and be on top 5% of salespeople!
If you stood on the street corner and said to everyone who walked past, "How about joining me in a networking business?", the law of average would give you a result. Perhaps 1:100 would reply 'yes'. The law of Averages always works.
At the tender age of eleven, I was asked to sell a household sponges to help to raise money to build a hall for my scout troop. The scoutmaster, a wise old man, divulged a secret to me; I called it the law of consequence. I have lived by this law and I guarantee that anyone who practices it must eventually succeed. I give you this law exactly as I received it - 'Success is a game - the more times you play the more times you win. And the more times you win the more success - fully you'll play'
Let's apply this rule to Networking-
'The consequences of asking more people to join you is that more people will join you - the more times you ask them to join you, the better you become at asking.' In other words, you need to ask lots of people to join you.
Rule #1. See More People
This is the most important rule. Talk to anyone who will stand still long enough to listen to you. Don't become a prospecting snob or a card shuffler who tries to psych good prospects out of the deck. If you find yourself looking through your prospect list and saying, "...they're too old..too young...too smart...too remote...too poor..." etc, then you're heading down a track that leads to failure. In the early stages of building your business you need to talk to everyone because you need the practice. When you talk to everyone about your business, the law of average proves that you will be successful, it's just a matter of how successful. There is no problem that you'll ever have in business that can';t be solved by increased activity. If you feel depressed about where your life is going, simply double your number of presentation. If your business isn't building as quickly as you want, increase your output. Increased activity is a cure-all for most of the worries you'll ever have. Talk to everyone. That's the first rule.
Rule #2. See More People
Keep calling people. You can be the best presenter in town but if you don't see enough prospects, you're out of business. You can be an excellent dresser and have a great personality, but without a significant volume of presentations, you'll only ever be average. Talk to everyone.
Rule #3. See More People
Many networkers just bumble along in the business and never reach their potential. They think it's because of the prospects they didn't convince. But that's not true - it's because of the prospects didn't see.
Continually tell your story. If you only obeyed these first three rules, you'd become an outrageous success.
Rule #4. Use the Law of Averages
The Law of Averages governs the success of every activity in life. it means that if you do the same thing the same way over and over again, under the same circumstances, it will produce a set of results that will always remain constant.
For example, in the insurance business I discovered an average of 1:56. This meant that if I went into the streets and asked a negative question like - "You don't want to buy any life insurance, do you?" - one person in 56 answered 'yes'! This meant that if I asked this question 168 times a day, I'd make 3 sales a day and be on top 5% of salespeople!
If you stood on the street corner and said to everyone who walked past, "How about joining me in a networking business?", the law of average would give you a result. Perhaps 1:100 would reply 'yes'. The law of Averages always works.
Averages in a Networking Business
10 : 6 : 3 : 1
10 : 6 : 3 : 1
Of every ten prospects who listen to your presentation, 6 get excited about it and say they'll start in the business. Half of these actually get started and one of these 3 becomes successful, one fades into obscurity and the other continues to buy the products. So every 10 times you you show the plan you end up with one productive long-term distributor.
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